-Start by applying to the apples of the cheeks, smiling helps reveal the apples to find the perfect placement. 
-Using a makeup brush, sweep gently across the apples to diffuse out the highly-pigmented color.  
-Continue diffusing the color by sweeping back and forth toward your hairline, following your cheekbone as a guide. 
-Lastly, buff upward, toward the temples and the top of your browbone.